The study focused on summarizing readily accessible secondary data to characterize features of the sanitation market of India and to a lesser extent Indonesia, Thailand, and Bangladesh. This data may
be useful to partners as they undertake additional market intelligence to support specific go-to-market strategies for specific products in target countries. Partners may find that this data helps support high-level decision making and serves as a baseline for building additional fidelity around specific segments via a combination of primary research and extrapolation. While India was the main focus of this study, STeP also took a quick scan for similar sources in Indonesia, Thailand, and Bangladesh. When relevant, the data is being incorporated into market sizing models that will be available to partners soon.
Completed in September 2016, the report focused on meeting two main objectives:
- Developing a high-level understanding of the types and depth of publicly available data related to sanitation for with primary focus on India and secondary focus on Indonesia, Thailand, and Bangladesh.
- Highlighting key market features for each of the countries that may impact the market opportunity for the Reinvented Toilet.