Reminders

Market Intelligence & Business Models

Market Intelligence & Business Models

Design a strong business plan for your idea using market intelligence.

Cost and Revenue Driver Data to Inform Sanitation System Economics

Published:
August 2017
Lead:
Phil Watson
Type:
Data

As partners build technologies, devise business models, and develop market launch strategies, they may seek additional economic data to support financial analysis and strategic decision making.  This resource catalogues key cost and revenue drivers in 28 low and middle income countries in Africa, Asia, Latin America and the Caribbean.

Go-to-Market Considerations for Reinvented Toilet (RT) Technologies

Published:
November 2016
Lead:
Jamie Jones
Type:
Study Report - in process

Understanding the various go-to-market considerations of Reinvented Toilets (RTs) is essential to designing systems and business models that will succeed in the marketplace. This activity, led by FSG, is designed to build sets of important insights for the RTs across a range of use cases and system designs to help inform the implications of targeting different customer segments and their associated needs. These insights can thus be utilized to support business planning for partners as they start to converge on a target value proposition.

Market Features Report – High-level scan of four countries

Published:
September 2016
Lead:
Jamie Jones
Type:
Data Scan Report

The study focused on summarizing readily accessible secondary data to characterize a sanitation market for India and to a lesser extent Indonesia, Thailand, and Bangladesh.

The Sanitation Solutions: Business Models for Access

Published:
March 2016
Lead:
Jamie Jones
Type:
Study Report

Social impact business models are challenging to scale in developing and emerging economies. This study was undertaken to understand the success stories and challenge points in developing scalable business models in the water, sanitation, and hygiene (WSH) sector and provide insight into how firms do (or do not) create, deliver, and capture value within sanitation businesses.

India Data: Visualized

Published:
March 2016
Lead:
Jay Rineer
Type:
Data

As partners build business plans and launch strategies, they may seek additional demographic and climate data to support strategic planning and decision making.  With this resource, STeP has incorporated demographic and climate data into an interactive visualization tool that allows users to gain context and quantify key facts and figures in India.

Public & Community Toilets, an Indian Market Landscape

Published:
January 2016
Lead:
Jamie Jones
Type:
Study Report

For partners wishing to gain a preliminary understanding of the public and community toilet landscape, STeP undertook a secondary research study. The research provides important context for partners and informs follow-on research about the opportunity, government purchase/contracting decisions drivers, and a broader mapping of third-party consultants and providers.

Corporate Social Responsibility in India

Published:
December 2015
Lead:
Jamie Jones
Type:
Study Report

In India, Corporate Social Responsibility (CSR) has a long tradition. Under the recent Companies Act of 2013, many companies face increasing obligations to dedicate profits to and report on CSR initiatives. With this context, STeP has sought to identify opportunities for partners to leverage the growth in CSR initiatives to support pilot and scaling objectives.

Wastewater Treatment: The Landscape in India

Published:
December 2015
Lead:
Jamie Jones
Type:
Study Report

Partners aiming to commercialize and launch novel sanitation technologies will likely wish to understand the current market/technology landscape.  In this study, STeP has taken inventory and assessed currently available wastewater treatment systems to provide context and data to inform business planning.

Bio-based Sanitation Technologies: The Landscape in India

Published:
December 2015
Lead:
Jamie Jones
Type:
Study Report

Partners aiming to commercialize and launch novel sanitation technologies will likely wish to understand the current market/technology landscape. In this study, STeP undertook a secondary data review and analysis of bio-based waste treatment technologies to provide background and context around existing bio-based solutions. This resource serves as an overview of the types of companies and technologies in the space and is not an exhaustive list. It should be considered a living document to be added to overtime.

Business Model Assessment of Sewage Treatment Plants

Published:
April 2016
Lead:
Jamie Jones
Type:
Study Report

Seeking to help partners understand the prevalent channels and relevant stakeholders in the current sewage treatment plant (STP) market, STeP conducted primary and secondary research and analysis of common business models used by vendors of STP and wastewater treatment systems in India. These models have been placed on the Business Model Canvas (introduction to the Business Model Canvas is in accompanying resource) to provide a framework for comparison and application for partners.

Public School Toilets, an Indian Market Landscape

Published:
November 2015
Lead:
Jamie Jones
Type:
Study Report

For partners wishing to understand the public school toilet landscape, this study provides a useful orientation to the size and scale of the challenge and opportunity in public school toilets, as well as background on government initiatives and orientations. This body of work could be used to direct the activities of interested and engaged parties as they consider their own product development and market launch strategies.

Business Model Canvas: Framework for Planning

Published:
September 2015
Lead:
Jamie Jones
Type:
Business Planning Tool

STeP has adapted the Business Model Canvas (BMC) to support innovations in sanitation, as well as identified critical externalities that will influence the development and launch of new technologies and enterprises. The goal of this resource is to help partners think about and answer critical path questions framed by the BMC, as well as adapt and implement the tool within their own organizations.

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